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Domain registrars often just confuse people, but in the effort to sell the products together, domain names and hosting are two completely separate products. So it helps to understand the relationship between domain names and hosting, many offer "hosting" as well. Selecting a domain name can be a bit overwhelming since domain registrars often offer far more services than just domain names.

So leave this task to the techies who like that kind of thing, keeping a Web server alive and well is not a trivial exercise. The $10 or $20 a month you spend on hosting is money well spent, you might be able to host a site yourself, " Although technically. You pay a company a monthly or yearly fee to keep your Web site files online and safe from hackers and other online "bad guys. You are basically renting a folder on a computer (called a Web server) that is connected to the Internet, when you purchase Web site hosting.

So someone else doesn't get it, spend the $8 and just buy the domain, as soon as you think of a good name. Many people buy domain names long before they get around to creating a Web site. You can buy a domain name without buying hosting. A domain name basically points to a specific folder on a specific Web server. It is important to understand the relationship between Web site hosting and domain names.

You change your domain to point to the site, and put your Web site files in your folder on the Web server, get hosting, after you develop a site. The parked page lets other people know that the domain isn't available anymore. " This page is created by the domain registrar as a sort of holding spot until you buy hosting and get your site online. The domain name points to a "parked page, until you put up a site.

Here are some questions to ask before you buy additional hosting. You do not need to buy more hosting, if you decide to do this. Note that you also can point more than one domain to the same Web site.

And are made up of completely different files, are located in different folders, they have two different domains. You would have two different URLs for two completely different sites, ) In that case. (A completely different site with different files. Do you want another Web site? 1.

Yet two domains point to it, it is one folder with one set of files. You buy another domain and point the URL to the site you already have set up, in this case. Do you want another domain name to point to the site you already have? 2.

They do care if you have more than one Web site and will charge you accordingly, however. Hosting companies don't care how many domains you have pointing at a site. Your hosting company should not charge you to point another domain to the same site, generally. The files are already there in the folder. You do not need to purchase another hosting account, if the answer to the question is 2.

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Or they use it to generate direct traffic to their website, one of the things I have noticed with article marketing is that most people use it to generate search engine rankings to get organic traffic.

The thing that is most valuable about article marketing for me is its unique ability to generate highly targeted leads that are really easy to convert into buyers, and although I use article marketing for both of those purposes.

Or advertising traffic, organic traffic, pPC, let's take a look first at the typical visitor purchased through traditional means - for example.

So you have to work really hard to develop enough trust for people to start buying from you. And even if you do a good job getting people to opt in on that page - they still don't have a clue who you are. They don't have a clue who you are, and odds are when they get to your site. They have seen a hyped up 3-line advertisement that is designed of course to generate clicks. When someone comes to your web site from one of those sources they know nothing about you.

But let's contrast article marketing.

They are impressed. They see how many articles you have written. So they look around for more articles you have written. But they want more info before they go to your site, they like you, they like what they are reading. Someone reads one of your articles.

Now they are thinking that you must really be a trusted expert if all these other sites have put your article on their site. And find that your articles have bee republished in many other web sites, then they search your name in the search engines.

Since you have already built that through your network of articles, they see others trust you - and now you don't have to build the foundation of a relationship with them, they are already primed - they already trust you, so now when they go to your site.

Can you see how this would lead people to becoming more trusting of you earlier in the relationship - and this would lead to people buying from you sooner?

Due to the higher level of trust people experience before they get to your site, and ask yourself how this might impact your ability to make more money on your web site, i encourage you to really think about this aspect of article marketing.

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Taking note of all the connections, crawler search engines follow the links on a page from one web page to another. Organic searches are natural searches that don't involve pay-per-click advertising. These methods are aimed particularly at benefiting from organic or crawler search engines. Search Engine Optimization is a method used by webmasters to achieve a better ranking in the search engine's listings for a particular website and its content pages.

Various SEO methods have come to be classified as either "white hat" (meaning that they are proper and legitimate approaches within the eyes of the search engines) or "black hat" (meaning that they are either deceptive or unethical or frowned upon by the search engines), as a result. SEO (search engine optimization) methods are often misunderstood and misused (even abused) by many Internet marketers, unfortunately.

And blog comments, forum comments, and back links from site submissions, link exchanges, article directories, off page SEO generally includes such tactics as anchor text. And outbound links, keyword emphasis, alt tags, text bolding, header tags, meta tags, and the proper use of page titles, on page SEO generally includes providing good content for visitors. There are two primary arenas for search engine optimization: on page SEO and off page SEO.

Let's take a quick look at some of these terms:

That identify the website page you're currently on, in the blue bar at the top, page Titles: these are the words that appear in the upper left-hand corner of your browsers.

Other search engines will often give them added attention and use them in their descriptions of your webpages, while Google tends to ignore these tags. One for your keywords and one for a short description of the page, there are two common meta tags. Meta Tags: these are tags inserted in your HTML header code that describe the subject matter of your webpage.

They are generally used to highlight your keywords much in the same fashion as a newspaper highlights an article with a bold headline. Header Tags: these are used to emphasize the importance of specific text within your content.

It's believed the search engines will give extra attention to those words, if you use bold texting around your keyword, text Bolding: once or twice in your content.

" You'll want to tag that photograph with a descriptive statement such as "Water Skiing Girl" that emphasizes your keyword "water skiing, if you have a web page about water skiing and there's a picture of a little girl water skiing behind a boat, for instance. Alt Tags: these are short descriptive words that are associated with an image on your page.

http://yoursite.com/waterskiing.html) or you can push your keyword for that page and use "water skiing" as your anchor text, you could link back to your water skiing page with anchor text that simply states the URL of the page (let's say, for instance. Anchor Text: these are the words that are emphasized in linking back to your web page.

Relevance is the key to assuring the traffic that comes to your page is the right traffic that for that page. You also make it easier for the search engines to send them your way, you not only serve them better, by using search engine optimization to help those visitors who come to your web page to quickly understand and interpret your content, at the end of the day. Standard white hat approaches, all of these are legitimate approaches to search engine optimization.

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Inherent (or Business) Risk

Then this will create a higher inherent risk of poor communication, if you have a fragmented business (either geographical or functional), for example. It's culture and politics; it will tend to be unique to your organisation. Inherent Risk is the risk that exists in the environment around your portal project.

Project (Specific) Risk

The level of governance effectiveness and so on, for example the skills of the project team, most project risk is under your direct influence; however. The unfamiliarity to users of the technology you are deploying). There are certain risks common to any project (e.g; some Project Risk stems from the nature of what you are doing. Project Risk is the risk specific to your project.

Stage Risk

There is 'stage risk' which is the risk associated with the particular activity of any given phase of the project plan, finally.

The Risk Log and Risk Plan

You might use a formal workshop to first populate the log. To which anyone involved with the project is entitled to add, it makes sense to have a formal log of all risks, in order to stay in control of the risks to your portal project.

Assessing Risks

Whereby the probability of the risk being realised ('likelihood') and the size of the impact on the project objectives ('severity') can be measured, each risk (however derived) can be assessed using a simple methodology.

The importance of each risk can be measured as the product of likelihood and severity, from these scores. The simplest system (based on the PRINCE project management method) is to give a score of 1-3 for likelihood and severity (where 1 is low and 3 is high).

Followed by risks rated 6 and so on, any risk of importance 9 demands immediate attention, clearly.

Risk Counter-measures

Based on the extent to which the likelihood and severity of impact change over time, the importance of each risk should be regularly maintained.

Then risk mitigation actions will be the most appropriate, where it cannot be fully eliminated. Then this will be the counter-measure, where a risk can be eliminated. One should enter a counter-measure in the risk plan, for each risk.

Issues Log

Issues will generally fall into one of the following categories: It may well be convenient to use the Risk Log to also track any issues on the project. Whilst an Issue is something that has already happened, a Risk is something that is yet to happen.

(R) - Request for a change (in the scope of the project);

(O) - An item has been identified that is Off-Specification;

(Q) - A Question has been raised that needs to be resolved;

And (S) - A Statement of Concern has been raised by someone;

(I) - Other issues.

Just ascribe an importance score (of between 1 and 9), to score issues.

Managing Risks and Issues

Then it is important to regularly monitor and report on the counter-measures that have been deployed and whether or not they have been successful in reducing the overall risk profile of the project, once you have put a Plan in place.

Please check out my chapter on http://www.viney.com/DFV/intranet_portal_guide/during/managing_risks_issues.html"> Managing Risks and Issues in the (free to access) Intranet Portal Guide, for templates and examples of risks and issues pertinent to intranet portal deployment projects.

You will have substantially improved your chances of project success, manage and report regularly on risks and issues, if you act!

Starting New Business - Digital Shopping Carts - A Basic Overview

You need software that will create a shopping cart experience for your customers and make managing your inventory on the back-end a breeze, whether they are digital or physical, if you sell products online. The digital shopping cart is the backbone of the e-commerce website.

As well, they make it possible for them to purchase more than one at a time. Digital or virtual or online shopping carts organize and display your products and services on your website so that customers and clients can easily find and purchase them.

They make your life easier and your business more profitable. Manage the financials of your online store and more, run reports to improve marketing efforts, this software makes it easier to add and delete products from your catalog, for you.

The Essential Components of the Shopping Carts

The list of products and the administration panel, the checkout procedure, you can think of it as being comprised of four basic parts: the shopping cart function, to better understand how the software works.

Using the information you've entered in the administration panel, it organizes and manages the customer experience. The shopping cart function is what allows your customers to purchase more than one item at a time.

Where you manage your inventory and do your accounting. . . Kind of like the back room of a brick and mortar shop . . . The administrative area of the software is the back-end .

So that the shopping cart software can easily access the information and present it on your website, the list of products is created through the administration panel and stored in a database.

This is where the customer's information is passed along to your payment gateway so that you can be paid. The checkout procedure is the interface between your e-commerce software and your payment processor.

Is used to achieve all this, such as PHP, usually a web scripting language. All of the four parts work together so that both you and your customer have a seamless experience.

The Importance of E-commerce Carts for Shopping

Can't you simply create individual PayPal "buy now" buttons and be done with it? You may be wondering why it is necessary to go through all the trouble and expense, so. This may all sound complex to you.

Let me explain. But you'd be limiting your online business growth and possibly loosing sales, you could.

So the customer may just leave and not make a purchase at all, this can be a frustrating experience. He or she will have to go through the entire purchasing process two or more times - one for each product or service they wish to purchase, if a customer wishes to buy two or more. Your customers can only buy one product at a time, therefore. You can only offer individual items for sale, without a virtual shopping cart system in place.

The value of your product can be reduced as it could be flooded on the market by people without scruples, even worse, you loose sales and, again. So cyber thieves and hackers can easily access your products with out paying. The level of download protection you have is minimal, without e-commerce software, also.

You may loose out on sales to more cautious customers, without the special software, so. But the customer perceives the shopping cart as more secure, as your individual "buy now" button, if you do it correctly, the purchase itself may be just as secure. As well, e-commerce shopping cart software adds a layer of protection for the customer.

But do you really want to limit the number of customers you can sell to? When you are small and have few customers. Which is O.K, you may have to manage this all yourself, with out it. E-commerce software manages all the shipping information for you and can even send it to your shipping vendor. Then there is the matter of physical products.

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These are the people you want to sell your book to! Who love visiting their favorite book store and browsing the shelves for a new find, though, there will always be people. Book store sales will continue to drop, as more and more people shop on the Internet. Book sales in book stores are down, statistically.

You need a sales history of previous books, for big chains like Borders to sell your book. And time commitment, financial commitment, stated as actions, a marketing plan will detail how you will promote your book. Some major chains also ask for your marketing plan to sell your book. There is a slim chance you will get your book onto the shelves of a major chain, unless your book is being sold by a major publisher.

And always be humble as a self promoter, dress nice to impress, the initial contact is important. Don't have high expectation that bookstores will automatically want to promote your book purely because it has been published, even then. And pop them a visit instead of just calling, list down independent bookstores around your area. Independent book sellers to sell your book, your best option as a new writer is to ask local.

You can always try another store, if not. They might want to buy more copies, if the store was able to sell your book, at the end of the day. Being said and done- the bookshops are there to run a profitable business, remember to set a lowest amount you are willing to take for your books. Then check back in a week or two to see how many of them have been sold, offer to sell ten or twenty copies of your book to a few local book stores.

The store is more likely to take notice of your title when you give them that visit, and perhaps if you could rally a group of your personal readers to order your book from a bookstore, if you have Print on demand on your side, another tip is that bookstores will also respond to customer requests.

Then the time has come for the next step - to approach the larger chains, once your book has a bit of sales history and you are able to develop a marketing plan!

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Home Based Business Uk - Article Marketing Strategy - How to Use Free Reports to Get Traffic and Sales

What this means is that you reuse your content in different ways to get more out of it. Then what you have to do is recycle your content, if you want a more effective article marketing strategy. The secret to getting a lot of traffic and sales from your articles is much simpler than you think.

You may also offer your content in different forms like audio or video. Adding more content and adding more in depth information is one way to create products, in other words. You can use your articles as a starting point for your products. There are many ways to do this.

All you need is a word processing program like Microsoft Word or Open Office that will allow you to create a PDF. Doing this is really easy. One of the most effective ways I have found to use my articles is to take them and create a free report I can give away to my readers, however.

This increases your chances of completely reaching your market. You can share your documents with anyone, because it's universal. It's universal, in other words. A PDF is a type of document that can be read on any computer.

And you will want to organize them in order that makes sense for your readers, your articles need to be related in some way. The first thing you need to do is to choose the articles you will include in your report.

Try to choose something that is catchy and will get attention. Create a title for your report, then.

You also want to include a special offer for your readers. Write a short biography about yourself and give more information about how you can help your readers, because you are writing a free report, better yet. Don't forget to include your resource box in your report.

This will help you increase the chances of being able to give it away. This means that readers can add their web site or possibly brand the report for your affiliate program if you have one. The ultimate report will be brandable.

Tell your readers they can get further information about whatever topic you are writing about. Mention this special report in your resource box, when you write your articles, now.

For example:

Click here: http://www.yourdomain.com" " To get your free report now, 000 a Year Writing About Niche Topics, 000, download his free report called: "How to Make $1. "John Doe is a freelance writer and Internet marketer who wants to show you how anyone can earn a 7 figure income from writing.

Don't waste your time including information in your resource box no one wants to read. Make sure that all of the information you include in your resource box is relevant to your article.

You only have to submit it one time unless it doesn't get accepted, once you submit your report. The more places others can find your free report, the more ebook directories you submit to. The next step is to submit your free report to ebook directories.

You will get, and the more sales, the more traffic, the more places you give your articles away, the point is. But you can sell them as books, as well as sites like Lulu where you may not only give away your free reports, there are also document collection sites like Scribd.